Take the PREP out of PLAY
For busy parents, cool aunties and anyone with little ones in their life, wanting to gift or create a little MAGIC. Explore our products!
Designed by a MUM, for curious little hands. Spark CREATIVITY, promote LEARNING and independent PLAY. Perfect for at home, gifts or adding to your child's sensory adventures.
Play Kits & Products
Sensory play products designed for curious little hands. Ready to spark creativity and learning.
Storybook PRESALE
Beautifully illustrated, this interactive reading experience is a must-have for your bookshelf.
Activity Guides
Instant access to simple, screen-free activity ideas. Low-cost and low-prep! Digital downloads.
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Screen-free, Simple PLAY
Encouraging independent, creative, and curiosity-driven play for toddlers. Designed to support cognitive, motor and sensory development in the early years.
Less clutter, More Calm
Meaningful play ideas without the overwhelm. -
FREE weekly play subscription
inspiration delivered straight to your inbox to make every-day play easy and fun.
Digital Activity Guides
Ready-to-use guides for household, outdoor and sensory play, with simple and low-cost items. Instant download -
Sensory Play Kits & Gifts
Taking the prep out of play, perfect for at home or as a magical gift for a special occasion.
Interactive Children's Book
Inviting families to discover the adventures that can start right in your own home. A must-have for your bookshelf!
What parents have to say:
"I absolutely loved this kit! It was such a magical experience for my 3 year old son. You can really tell this was thoughtfully put together with little ones in mind"
"My 5 year old grandkids love making a potions table. They played with it, on and off, for hours. Eventually playing shop and making me order drinks! Great activity"
"It kept him entertained for ages at a time! Watching him mix, pour and create his own concoctions was great. Highly recommend for a fun, creative, hands-on activity!"
"Great value kit, my daughter loves it and it's a nice gift idea for the cousins. We regularly have messy play sessions and love the fizzy potions"
